Making the best of the pandemic: from Italian fine dining to gourmet sandwiches
In Thailand, Pandemic measures hit the F&B industry particularly hard. After being shut down several times, then allowed to serve without alcohol, many of Bangkok’s venues found themselves in complicated situations.
Clara, our long-time clients, were no exception.
Clara thought of shifting their offer to delivery, but for the level of quality that this Italian fine dining establishment promises, delivery seemed quite risky as it could have been a compromise on quality.
With their minds always running on 100 ideas/hour, the dynamic duo behind the award-winning venue looked back into Chef Christian’s Puglian roots for inspiration, and figured that Italian Sandwiches were not that well represented in Bangkok. He had a recipe for a round bread, and fridges full of gourmet ingredients.
There it was: an Italian Cloud Kitchen of Gourmet Italian Sandwiches.
Christian called the sandwiches, the “bombas”. Round and with a perfectly balanced texture, each of them were created to be an explosion of flavours. Now that the recipe was there, the team behind the bomba concept needed a logo, wrapping papers, and delivery platforms ASAP.
Meeting with us on a Monday, Clara’s team wanted to be ready to hand out their sandwiches to the delivery boys on Friday. Total lead time from start to finish: not even a week!
Creating a last-minute Simple & Evolutive branding
The circular shape of the sandwich, the name, loud in the middle, and that lady speeding up on a Vespa that just screams Italy, here is the logo!
The logo works as a sticker, and that did the trick for the take-away packaging.
Each sandwich is very unique, so we gave them a single color scheme with their name on another sticker, all of that with a custom-made food-safe wrapping paper, and that was the food packaging sorted out!
And since we were in a time crunch, we needed to create simple yet efficient visuals to be used on flyers and social media: a logo, a striking visual, a few frames in our color scheme, a straight-to-the-point tagline, order information, and just like that – La Bomba was good to go!
Within a week, the business that was pre-order only found itself sold out almost every day!
EDIT:
La Bomba! now has its own dedicated page
