Youmakeme was appointed by the team behind Workshop Bangkok, to create and develop the branding and social media strategy for their new Pasta concept dubbed: The first French Pasta Bistro in Bangkok
A team of innovative restaurateurs, well-known in Thailand’s F&B industry needed help to create a new concept of fresh homemade pasta combined with traditional French sauces. In less than 3 weeks, YMM provided a name, a logo, a ready-to-use branding, a website, and a tailor-made social media strategy.
Work was done to position the brand as the first French pasta bistro in Bangkok with hearty, homey and unpretentious comfort food, inspired by the flavours of Chef Clément Hernandez’ childhood in the South of France. This through a playful and French coded Branding. Forget all your preconceptions about pasta and get ready to discover a ravishing experience, with authentic French sauces and freshly made pasta, delivered in a highly appealing packaging.