andjo aesthetic pastry, macarons

This October, Bangkok will be welcoming a new French Pastry Atelier: AndJo!

Entrepreneurship and great food being in the core values of YouMakeMe, we were delighted to work with Patisserie Chef JoJo in bringing alive her pastry brand and boutique.

Chef JoJo, pairs European techniques with an artistic eye and an unmatched flavor touch, specializing in macarons, financiers, tarts, banana cakes, brownies, and cannelés. Located in the Sathorn/Nanglinchee neighborhood, AndJo. brings to life the creative vision of Pastry Chef JoJo, in an authentic boutique where freshly baked pastry aromas and flavors float through the air.

AndJo being a modern-day pastry Atelier rooted in French style and tradition, YMM developed a smooth yet inviting branding. The branding combines a bold logo and a custom font inspired by the traditional French pastry shops of the 70s combined with a smooth yet vibrant pink colour.