The Kimpton Kitalay Samui Junio Kids Club is designed to engage young explorers and provide them with a great experience in the resort, through a specially curated activities programme. This playful hub enables young guests to create memorable experiences by taking part in exciting local activities and joining fun exploration opportunities.
As a creative agency in Thailand, we were tasked with naming and designing the logo for this vibrant kids’ club. Inspired by the Scandinavian lifestyle of coziness and comfort, we went down the Nordic route for this branding. The name “Junio” was chosen as an affectionate playful nickname. Based on Kimpton Kitalay Samui’s branding, we decided on a joyful colour palette, fun yet low-key. Branding elements include illustrations that are inspired by Kimpton Kitalay’s persona: sea, nature, art, and exploration. A full logo and branding guidebook was delivered and Junio Kids’ Club is ready to be explored.