The Kimpton Kitalay Samui Junio Kids Club program is designed to engage young explorers and provide them with a great experience in the resort. There are special efforts in providing activities to create memorable experiences through local activities and different opportunities to explore with their specially curated program.
Given the task of naming and logo design, we went far up the Northern Nordic lifestyle of coziness and comfort for this branding. The name “Junio” is chosen as an affectionate playful nickname. Based on Kimpton Kitalay Samui branding, we decided on a color palette that is joyful, fun yet low-key. Branding elements include illustrations that are inspired by Kimpton Kitalay’s persona: sea, nature, art, and exploration. A full logo and branding guidebook has been delivered and Junio Kids’ Club is ready to be explored.