Introducing the journey of YMM with 25 Degrees Burger and Liquor Bar, supporting their expansion to new shores! We are thrilled to announce the opening of the brand’s newest outlet in Lake Tekapo, New Zealand.
We spearheaded the branding and marketing of this acclaimed American burger brand to bring it to Asia, successfully adapting and launching the concept in two popular venues: 25 Degrees Bangkok and 25 Degrees Singapore.
We capitalized on the celebrity-endorsed burger joint’s fame, to position the venues as trendy and gourmet US-style diners, just like the other iconic branches at The Hollywood Roosevelt in LA and the bustling seaside joint at Huntington Beach.
The outcomes were remarkable with two successful openings in just four years and both venues awarded ‘Best burger diners in their respective cities.
Keeping true to the brand’s DNA, we’ve now adapted the tone of voice to resonate with the NZ market while preserving the signature flavors that made 25 Degrees an A-list favorite in Hollywood.
From devising ongoing marketing strategies to producing video content and eye-catching photography, we propelled the 25 Degrees brand to new heights. Our scope of work included a seamless brand rollout with comprehensive graphic design, strategic opening and launching strategies, and engaging social media content creation, creating a solid brand identity. This also encompassed thoughtful space programming and collaborative briefing with interior designers to ensure the restaurants capture the fun and playful essence of 25 Degrees.