Marc Bichet
Partner, Chief Strategy & Operating Officer
The driving force behind YMM, Marc brings a rare blend of creativity, strategic and analytical thinking to his role as Chief Strategy & Operating Officer. With over 15 years of marketing, branding and product development experience across Europe, US and Asia, he is a master at connecting business needs with innovative solutions.
In his previous C-Level roles, Marc was instrumental in the launch of several lifestyle hospitality brands including the development of award-winning lifestyle brand Hotels G, the launch of Pullman’s flagship hotel, the revival of luxury brand The Strand in Myanmar, and the development of high-performance co-living hubs in Australia, amongst other. He has experience stretching across nearly every discipline within the marketing industry; developing, implementing, managing, and delivering projects that require not only a deep understanding of brands, businesses, and people but also of the team and culture required to deliver them.
Always on the hunt for our next exciting endeavor, Marc is a trusted advisor for our clients and spearheads our Agency efforts to welcome new brands to the YMM community. He has advised several of Asia Pacific’s leading hospitality and lifestyle Groups on their full marketing strategies, helping to transform their brands.
The epitome of a ‘cool dad’, as a father of two, Marc also instills his passion for design into his parenting, encouraging his daughters to flex their creative muscles and always be curious about the world around them.