We create meaningful differences for businesses, brands and people.

We deliver highly performing business strategies and creative branding solutions in a complex, disloyal & hyper-connected world.

Our role is to help our clients make change by being their strategic branding partner for their own transformation. To lead the change, our expert team and best-in-class partners allow us to create tailor-made strategies and brands that help drive revenue and growth.

Strategy

Brand Definition
Business Strategy
Customer Profiling
Brand Architecture
Naming
Market Assessment
Social Engagement
Concept Evolution

Branding

Branding/Re-branding
Design Systems
Packaging
Advertising
Art Direction
Photography & Video
Voice & Storytelling
Graphics & Way-finding

Experience

Identity Design
Concept Design
Journey Mapping
Brand Activation
Experience Design
Space Activation
Community Management
Events Programming

Activation

Digital Marketing
SEO / PPC
E-Commerce
Content Production
Social Media
Affiliation
Influencer Marketing
Metasearch

Our MAKE methodology is designed for a new era in branding and business strategy. We help our clients’ brands to be successfully launched, scaled and evolved over time.

—M

1. MARKET INTEL
We gather the right intel supported by comprehensive data analytics while collaborating with industry experts to identify growth opportunities.

—A

2. ASSESSMENT
We thoroughly assess the risks and benefits of each idea, enabling clients to securely gain market shares with confidence.

—K

3. KICK-OFF
We collaboratively work with stakeholders to launch brands while implementing efficient business strategies and operational systems that drive revenue and growth.

—E

4. EXPERIENCE
We build Brands for which every interaction is a customer experience. We evaluate those who will deliver brand promise and alter the competitive landscape, creating a meaningful difference.

Our collaborative MAKE cycle guarantees business relevant solutions

— Team

Expert associates with proven track records in developing result-driven strategies

— Clients

Helping brands worldwide

Hospitality & Lifestyle
Restaurants & Bars

Worldwide
Hotels G
GCP Hospitality

Australia
Hostel G Perth
Campus Perth Co-living
Together Melbourne Co-living

Greater China
The Macau Roosevelt
Residence G Shenzhen
Residence G Hong Kong

Hungary
Loffice Co-working
Andy’s Corporate Co-working

Myanmar
Hotel G Yangon
The Strand Hotel Yangon
The Strand Cruise

Singapore
Hotel G Singapore

Spain
Hospes Hotels Group

Thailand
Kimpton Maa-Lai
Pullman Bangkok Hotel G
Pullman Pattaya Hotel G

USA
Hotel G San Francisco

Australia
Lazy Lee Perth
The Yard Melbourne

France
LE Café Comptoir Lyon
La Brasserie de l’Île de Nantes
Le Bubar Nantes

Greater China
Scarlett Hong Kong
Anchors Hong Kong

Myanmar
Babett Yangon
Sarkies Bar Yangon

Singapore
Ginett Singapore
25 Degrees Singapore

Thailand
Bar.Yard
Scarlett Bangkok
25 Degrees Burger Bar
Clara
Ms.Jigger
Stock.Room
Sinnerman
La Bomba
AndJo. Patisserie
Bang Bang Sauce Factory
Coquillette
The Beach Club Pattaya

Vietnam
The Cocoa Project

USA
Benjamin Cooper San Francisco