Brief
Expand highly acclaimed American burger brand 25 Degrees Burgers and Liquor Bar to SouthEast Asia and New Zealand.
Solution
Adapt and roll out the concept in three venues, 25 Degrees Bangkok, 25 Degrees Singapore and 25 Degrees Lake Tekapo respectively.
Strategy
Adapt the branding of 25 Degrees Burger Bar to cater to patrons in Asia Pacific and capitalise on the US celebrity-endorsed burger joint to position the venues as trendy and gourmet American-style diners.
Outcomes
3 Openings in 6 years
Awarded best burger diners in their city
Scope
Graphic Guidelines Rollout
Advertising
Art Direction
Operations Marketing
Media Relations
Content & Storytelling
Social Media Strategy
Photography
