Expand highly acclaimed American burger joint brand 25 Degrees Burgers and Liquor Bar to Asia.
Adapted the US branding to cater to Asian patrons and capitalised on the US celebrity-endorsed burger joint to position the venues as trendy and gourmet American-style diners.
2 Openings in 4 years
Awarded best burger diners in their city
Graphic Guidelines Roll-out
Content & Storytelling
Social Media Strategy