25 degrees close up burger

25 Degrees

A roll-out of a gourmet American burger joint in Asia Pacific

Client: R&B Lab
Delivery: Since 2017
Location: Bangkok | Singapore | Lake Tekapo


Expand highly acclaimed American burger brand 25 Degrees Burgers and Liquor Bar to SouthEast Asia and New Zealand

milkshake and burger model


Adapted and rolled out the concept in three venues, 25 Degrees Bangkok, 25 Degrees Singapore and 25 Degrees Lake Tekapo respectively.

25 degrees design overview
25 degrees takeway burger


Adapted the US branding to cater to patrons in Asia Pacific and capitalised on the US celebrity-endorsed burger joint to position the venues as trendy and gourmet American-style diners.

25 degrees burger tasting
25 degrees singapore
25 Degrees Bangkok neon sign
burger and a beer from 25 degrees
25 degrees selection of burgers
25 degrees bangkok instagram page
25 degrees bangkok social media
25 degrees singapore instagram post
25 degrees singapore social media


3 Openings in 6 years
Awarded best burger diners in their city


Graphic Guidelines Roll-out
Art Direction
Operations Marketing

Media Relations
Content & Storytelling
Social Media Strategy