Expand highly acclaimed American burger brand 25 Degrees Burgers and Liquor Bar to SouthEast Asia and New Zealand
Adapted the US branding to cater to patrons in Asia Pacific and capitalised on the US celebrity-endorsed burger joint to position the venues as trendy and gourmet American-style diners.
3 Openings in 6 years
Awarded best burger diners in their city
Graphic Guidelines Roll-out
Content & Storytelling
Social Media Strategy