25 Degrees

A roll-out of a gourmet American burger joint in Asia

Client: R&B Lab
Delivery: Since 2012
Location: Bangkok | Singapore

Brief

Expand highly acclaimed American burger joint brand 25 Degrees Burgers and Liquor Bar to Asia on a Master Franchise Model

Solution

Sourced and incorporated the concept in two venues, Bangkok and Singapore respectively.

Strategy

Adapted the US branding in line with the Master Franchise terms to cater to Asian patrons and capitalised on the US celebrity endorsed burger joint to position the venues as the most glamorous diners.

Outcomes

2 Openings in 4 years
Awarded best burger diners in their city

Scope

Graphic Guidelines Roll-out
Advertising
Art Direction
Operations Marketing

Media Relations
Content & Storytelling
Social Media Strategy
Photography