Expand highly acclaimed American burger joint brand 25 Degrees Burgers and Liquor Bar to Asia.
Adapted and rolled out the concept in two venues, 25 Degrees Bangkok and 25 Degrees Singapore respectively.
Adapted the US branding to cater to Asian patrons and capitalised on the US celebrity-endorsed burger joint to position the venues as trendy and gourmet American-style diners.
2 Openings in 4 years
Awarded best burger diners in their city
Graphic Guidelines Roll-out
Content & Storytelling
Social Media Strategy