Expand highly acclaimed American burger joint brand 25 Degrees Burgers and Liquor Bar to Asia on a Master Franchise Model
Sourced and incorporated the concept in two venues, Bangkok and Singapore respectively.
Adapted the US branding in line with the Master Franchise terms to cater to Asian patrons and capitalised on the US celebrity endorsed burger joint to position the venues as the most glamorous diners.
2 Openings in 4 years
Awarded best burger diners in their city
Graphic Guidelines Roll-out
Content & Storytelling
Social Media Strategy