Camille & Dalaya

Growing a digital presence for a fresh beach-inspired lifestyle brand

Client: Camille & Dalaya
Location: Phuket
Delivery: 2022
Website: www.camilleanddalaya.com

Brief

Camille & Dalaya has several shops in prime holiday destinations around Thailand. Locally, it is already well established amongst fashionable vacation shoppers.

As the pandemic hit the worldwide flow of travellers, Camille & Dalaya had to establish an online presence and upscale their branding to reach a wider audience.

Digital Marketing for Camille and Dalaya by YouMakeMe
Digital Marketing for Camille and Dalaya by YouMakeMe
Digital Marketing for Camille and Dalaya by YouMakeMe
Digital Marketing for Camille and Dalaya by YouMakeMe
Digital Marketing for Camille and Dalaya by YouMakeMe
Digital Marketing for Camille and Dalaya by YouMakeMe
Digital Marketing for Camille and Dalaya by YouMakeMe
Digital Marketing for Camille and Dalaya by YouMakeMe
Digital Marketing for Camille and Dalaya by YouMakeMe

Solution

Introduce Camille and Dalaya to a broader customer base and position it as a trendy yet timeless resort lifestyle brand, through art direction that reflects its French and Asian roots, inspired by the allure of the sun-chasing boho woman.

Kickstart the brand’s digital marketing efforts by devising tailor-made social media strategies with the aim of boosting Camille & Dalaya’s online visibility and making it a recognizable name amongst international holidaymakers and domestic tourists looking for stylish resort wear and beach-inspired accessories in Thailand.

Design a website that reflects the brand’s boho chic aesthetic and serves as an online window into the brand’s collections.

Strategy

To e-push this vibrant fashion business into its next stage of growth, we worked on redefining the name, logo, and brand universe. An elegant color palette was selected, as well as a new font, that would take Camille & Dalaya to a new level and make it more recognizable and eye-catching, but also seamlessly integrate into the brick-and-mortar shops and any brand collaterals.

This new visual identity was then applied to the social media channels and the website, giving them an attractive appearance with a sophisticated edge, properly branded all throughout.

Branding for Camille & Dalaya by YouMakeMe

Output

We overhauled the Camille & Dalaya brand to take it to a new level of visual impact that enhances its beach lifestyle appeal and gives it its own distinct identity. Through the launch of new social channels, social ads and a website with a unique voice and sleek visuals, Camille & Dalaya has successfully taken a new direction which leads to better brand awareness, online traffic and ultimately, more foot traffic to the boutiques.

Scope

Logo Design
Branding
Website

Social Media
Content Curation
Storytelling