Brief
Create a co-living brand that can be scaled and rolled out globally. This through Building conversions.
Solution
Develop a new concept that blurs the lines between traditional student accommodation and residential space to deliver the next generation of Student co-living.
Strategy
Created a brand that emphasises on design, functionality and technology while implementing a space that fosters a strong community spirit and encourages personal development. All supported by an outspoken branding, an engaging social media strategy and an active events programming totalling 150 in-house events per year.
Outcome
2 openings with a total of 1200 beds
Regarded as an industry disruptor in APAC, Campus Perth was named “Most innovative concept” by the Financial Times
Scope
Naming
Branding
Experience Design
Advertising
Art Direction
Strategy
Operations Marketing
Media Relations
Investors Relations
Content & Storytelling
Way-Finding And Signage
Space Programming
Community Building
Digital Marketing
E-Commerce
Styling Photography
Website Design
