Coquillette

The first French Pasta Bistro in Bangkok

Client: Y19
Location: Bangkok
Delivery: July 2021

Brief

Y19 – A team of innovative restaurateurs, well-known in Thailand’s F&B industry needed help branding their new concept of fresh homemade pasta combined with a traditional French twist.

Solution

Position the brand as the first French pasta bistro in Bangkok with hearty, homey and unpretentious comfort food, inspired by the flavours of Chef Clément Hernandez’ childhood in the South of France. This through a playful and French-coded branding. In less than 3 weeks, YMM provided a name, a logo, a ready-to-use branding, a website, and a tailor-made social media strategy allowing the concept to go live on delivery platforms.

Strategy

With a 3-week time frame, the goal was to provide a name and a branding that will delight anyone from Frenchies seeking a familiar taste of home, to Bangkokian foodies looking to try something different and comforting. Developed a branding that could be easy to roll out, quickly identifiable and compliant with Y19’s eco-friendly packaging.

Outcome

3 weeks from conception to launch

Immediate social user engagement

Instant foodies recognition, with deliveries ramping up daily

Scope

Naming
Branding
Art Direction
Collaterals Design

Graphic Guidelines
Website Design
Digital Marketing Strategy