Brief
Y19 – A team of innovative restaurateurs, well-known in Thailand’s F&B industry needed help branding their new concept of fresh homemade pasta combined with a traditional French twist: Coquillette.
Solution
Position the Coquillette brand as the first French pasta bistro in Bangkok with hearty, homey and unpretentious comfort food, inspired by the flavours of Chef Clément Hernandez’ childhood in the South of France. This through a playful and French-coded branding. In less than 3 weeks, YMM provided a name, a logo, a ready-to-use branding, a website, and a tailor-made social media strategy allowing the concept to go live on delivery platforms.
Strategy
With a 3-week time frame, the goal was to provide a name and a branding that will delight anyone from Frenchies seeking a familiar taste of home, to Bangkokian foodies looking to try something different and comforting. Developed a branding that could be easy to roll out, quickly identifiable and compliant with Y19’s eco-friendly packaging.
Outcome
3 weeks from conception to launch
Immediate social user engagement
Instant foodies recognition, with deliveries ramping up daily
Scope
Naming
Branding
Art Direction
Collaterals Design
Graphic Guidelines
Website Design
Digital Marketing Strategy
