Convert an office building into a hospitality concept taking into account the important new room inventory and inflow of the city in the upscale and luxury segment.
Create a shared accommodation concept following a 2.0 take on Hostels, allowing to maximize the monetization of each square footage.
Developed a design and community living driven Hostel offering both shared rooms for up to 4 persons and private guest rooms with a large bed count to position the hostel as the largest bed provider in the city (292 beds).
Perth Hostel market leader
Voted best Hostel in Western Australia
54% of sales on Direct channels
Content & Storytelling
Way-Finding And Signage