Hostel G

Hostel, re-imagined, in the heart of Perth

Client: GCP Hospitality
Delivery: October 2018
Location: Perth, Western Australia

Brief

Convert an office building into a hospitality concept taking into account the important new room inventory and inflow of the city in the upscale and luxury segment.

Solution

Create a shared accommodation concept following a 2.0 take on Hostels, allowing to maximize the monetization of each square footage.

Strategy

Developed a design and community living driven Hostel offering both shared rooms for up to 4 persons and private guest rooms with a large bed count to position the hostel as the largest bed provider in the city (292 beds).

Outcomes

Perth Hostel market leader

Voted best Hostel in Western Australia

54% of sales on Direct channels

Scope

Naming
Branding
Experience Design
Advertising
Art Direction
Strategy
Operations Marketing
Media Relations
Investors Relations

Content & Storytelling
Way-Finding And Signage
Space Programming
Community Building
Digital Marketing
E-Commerce
Styling Photography
Website Design