Kimpton Kitalay Samui pool table

Kimpton Kitalay Samui

Digital Strategy & Branding for the second Kimpton Hotel in Asia.

Client: IHG Group
Delivery: 2022
Location: Koh Samui

Brief

Create and develop the full branding including naming of Kimpton Kitalay Samui’s Kids Club concept and the hotel’s wellness membership program.

Develop and implement go-to market social media strategies for the hotel and their signature restaurant while curating and producing engaging content for Social Media use.

Design and roll out the branding identity of Kimpton Kitalay Samui’s 3 signature restaurants and bars: Fish House, Boho and Lanai, from existing logotypes.

Kimpton Kitalay Samui Pool View
Kimpton Kitalay Samui Swimming Pool

Solution

Staying true to the Kimpton brand essence, adapted the branding guidelines and voice to fully cater to a Resort clientele.

In line with the lifestyle positioning of the hotel and its restaurant & bars, elaborated a highly engaging social media strategy evolving around curated and dynamic content, fully in tune with the brand lifestyle values.

Following a thorough benchmark of the successful Kids Club Concepts & Membership Concepts, developed a highly appealing branding for both programs while positioning them in line with the Lifestyle approach of the Resort.

Cocktail at Kimpton Kitalay Samui
Kimpton Kitalay Samui Spa
Kimpton Kitalay Samui pool table
Kimpton Kitalay Samui Pool
Kimpton Kitalay Samui food

Fish House

From an existing logotype rolled out a playful and appealing branding translating the seaside, beach house–style eatery of Kimpton Kitalay Samui signature restaurant.

Kimpton Kitalay Samui Fish House
Kimpton Kitalay Samui Menu
Kimpton Kitalay Samui Fish House social media
Kimpton Kitalay Samui Design

Boho

A contemporary, retro and floral design approach to complement the Thai Lifestyle Café’s Decor heavy on greenery keeps guests feeling connected to nature. The branding development was done from an existing logotype.

Kimpton Kitalay Samui branding
Kimpton Kitalay Samui Interior

Lanai

Consider LANAI Bar & Lounge a new kind of library. A design-led space near the entry to the resort, the perfect place to start the day. The overall branding of the outlet, developed from an existing logo and color palette,  follows the study-style interior with Modern and Thai touches.

Kimpton Kitalay Samui Restaurant
Kimpton Kitalay Samui Cold Brew
Kimpton Kitalay Samui Cocktail

Junio

The name “Junio” is chosen as an affectionate playful nickname. Based on Kimpton Kitalay Samui branding, we decided on a color palette that is joyful, fun yet low-key. Branding elements include illustrations that are inspired by Kimpton Kitalay’s persona: sea, nature, art, and exploration.

Junio Kimpton Kitalay Samui Branding
Kimpton Kitalay Samui Kids Club Junio
Kimpton Kitalay Samui Junio Kids Club
Junio Kimpton Kitalay Samui

Scope

Art Direction
Collaterals Design
Restaurant Branding Roll-Out
Kid’s Club Naming & Branding
Wellness Program Naming & Branding

Social Media Strategy
Social Media Content Production
Photography & Videography
Copy-Writing