Kimpton Maa-Lai Bangkok

Digital Strategy & Branding for the first Kimpton Hotel in Asia.

Client: IHG Group
Delivery: 2020
Location: Bangkok

Brief

Develop and implement social media strategies for the hotel, the residence and the 3 signature restaurants & bars.

Curate and produce engaging content for Social Media use.

Design and roll out the branding identity of the hotels’ 3 signature restaurants and bars: Bar.Yard, Ms.Jigger and Stock.Room, from existing logotypes.

Solution

Staying true to the Kimpton brand essence, adapted the branding guidelines and voice to fully cater to the APAC clientele.

Following a thorough benchmark of the successful restaurants and bars in Thailand, developed a highly appealing branding for each outlet.

In line with the lifestyle positioning of the hotel and its restaurant & bars, elaborated a highly engaging social media strategy evolving around curated and dynamic content, fully in tune with the brand lifestyle values.

Bar.Yard

A rollout of an existing logo to a full-on branded rooftop bar, we have added touches of patterns and colors to this urban oasis of @bar.yard located on the 40th floor of Kimpton Maa-lai Bangkok.

Our ultimate goal is to blow livelihood into this vibrant atmosphere where colors, music and tropical food blend in with the stunning architecture and interior work of Hassell Studio.

Ms.Jigger

Ms.Jigger tells the tales of a Thai wanderer’s loop around Eurasia. Back from her travels, she brought back recipes for intriguing cocktails (intriguing as in parmesan cocktail…) and homely dishes.

Given the logo and a shade of color, we created the map, postcard and travel notebook-inspired menus and collaterals. We’ve also given Ms.Jigger the voice of an independent, strong and sophisticated woman, carefully dodging clichés.

Stock.Room

A bustling dine-in Grocerant, Stock.Room brings it all together. Part casual eatery, part high-energy grocery store, part vibrant culinary classroom, part pop-up, part chef’s table with semi-private dining, and part social gathering place, Stock.Room has something for everyone.

Scope

Social Media Strategy
Art Direction
Collaterals Design
Restaurant Branding Roll-Out

Social Media Content Production
Photography & Styling
Copy-Writing