La Bomba

A serious panini ghost kitchen in Bangkok

Client: La Bomba
Location: Bangkok
Delivery: May 2021

Brief

Clara – the Italian fine dining powerhouse needed a quick revenue-generating solution to overcome the current government restrictions on restaurant operations.

Solution

Launch an awesome Italian premium sandwich delivery service. Led by Chef Christian Martena and sous chef Simone Scarparo, La Bomba cranks out gourmet sandwiches featuring homemade focaccia generously filled with top-of-the-line ingredients. This packaged through a fun, easy going and vibrant branding to enhance user buy-in and quick concept spin-off.

Strategy

The goal was to produce a straight-to-the-point and easy to roll out, within a week. Stickers ornate off-the-shelf paper packaging, and different stickers for different sandwiches help sort them out for delivery.

Output

1 week from inception to launch

Instant digital user engagement

Sold out within 72 hrs of launching

Scope

Branding
Art Direction
Collateral Design

Graphic Guidelines
Website Design
Digital Marketing Strategy