Lily Fu's

Brief

Develop, design, and roll out the branding identity & voice for Lily Fu’s Asia Bistro, the latest concept from the team behind some of Bangkok’s biggest dining and nightlife institutions Oskar Bistro, Gigi, Quince, and Sing Sing.

menu branding in design YouMakeMe Lily Fu's

Solution

Give the venue a strong voice by creating a persona inspired by an edgy millennial Thai woman, who went to live abroad at a young age, is well-traveled and returned to Thailand after 10 years to set up her own eatery. An Asian Bistro inspired by her travels and bold yet highly sociable personality.

branding in marketing toasting YouMakeMe | Lily Fu

Starter Coconut agency for creatives YouMakeMe Lily Fu's

Chicken Wings a creative agency youmakeme Lily Fu's

Cocktail & Chilli Pepper branding agency youmakeme Lily Fu's

Ice Cream & Sorbets branding firms youmakeme Lily Fu's

Interior Design content in marketing youmakeme Lily Fu's

Strategy

By giving Lily Fu’s an edgy millennial Thai persona, the restaurant’s branding and storytelling were fully developed around her attitude, tastes, and interests. Lily Fu’s fresh branding integrates a modern twist on South East Asian design elements.

Social Media Layout | Lily Fu's digital marketing agency youmakeme

Scope

Branding
Art Direction
Collaterals Design
Photography & Dynamic Content

Graphic Guidelines
Voice & Storytelling
Social Media content strategy
Social Media content development