Brief
Develop, design, and roll out the branding identity & voice for Lily Fu’s Asia Bistro, the latest concept from the team behind some of Bangkok’s biggest dining and nightlife institutions Oskar Bistro, Gigi, Quince, and Sing Sing.
Solution
Give the venue a strong voice by creating a persona inspired by an edgy millennial Thai woman, who went to live abroad at a young age, is well-traveled and returned to Thailand after 10 years to set up her own eatery. An Asian Bistro inspired by her travels and bold yet highly sociable personality.
Strategy
By giving Lily Fu’s an edgy millennial Thai persona, the restaurant branding and venue storytelling was fully developed around her attitude, taste, and interests. Lily Fu’s is born with a fresh branding integrating modern takes on South East Asian design elements.
Scope
Branding
Art Direction
Collaterals Design
Photography & Dynamic Content
Graphic Guidelines
Voice & Storytelling
Social Media content strategy
Social Media content development
