Brief
Create Scarlett, a premium restaurant & wine bar brand and concept that can be scaled globally for R&B Lab Group
Strategy
Developed a product profile that can be rolled-out in different cities, evolving around sophisticated yet lively design, a strong focus on farm to table culinary experiences and an extensive value for money wine list. Capitalise on putting forward management teams of strong Chefs and Restaurateurs.
Outcomes
4 restaurants open
Voted best wine bar in each city
Average 25,000 covers per month
Scope
Naming
Branding
Experience Design
Art Direction
Operations Marketing
Media Relations
Content & Storytelling
Space Programming
Digital Marketing
Advertising Videography
Photography