Create a premium restaurant & wine bar brand and concept that can be scaled globally for R&B Lab Group
Created Scarlett, Babett, Ginett restaurants & wine bars. Different names to overcome local trademarks but with the same graphic identity.
Developed a product profile that can be rolled-out in different cities, evolving around sophisticated yet lively design, a strong focus on farm to table culinary experiences and an extensive value for money wine list. Capitalise on putting forward management teams of strong Chefs and Restaurateurs.
4 restaurants open
Voted best wine bar in each city
Average 25,000 covers per month
Content & Storytelling