Scarlett

A premium restaurant & wine bar brand and concept that can be scaled globally for R&B Lab Group

Client: R&B Lab
Location: Bangkok | Yangon | Singapore | Hong Kong
Delivery: Since 2012

Brief

Create a premium restaurant & wine bar brand and concept that can be scaled globally for R&B Lab Group

Solution

Created Scarlett, Babett, Ginett restaurants & wine bars. Different names to overcome local trademarks but with the same graphic identity.

Strategy

Developed a product profile that can be rolled-out in different cities, evolving around sophisticated yet lively design, a strong focus on farm to table culinary experiences and an extensive value for money wine list. Capitalise on putting forward management teams of strong Chefs and Restaurateurs.

Outcomes

4 restaurants open
Voted best wine bar in each city
Average 25,000 covers per month

Scope

Naming
Branding
Experience Design
Art Direction
Operations Marketing
Media Relations

Content & Storytelling
Space Programming
Digital Marketing
Advertising Videography
Photography