The aim is to revive The Beach Club‘s lively beach spirit with animated graphics that can be easily applied to collaterals, merchandise, and interiors. Making it an environmentally friendly brand, using materials such as recycled paper/plastics and biodegradable towels.
Reactivate the space, incorporating the new branding to add a strong beach vibe. Weekly routine is offered along with live music.
Launching Strategy & Positioning
Content & Storytelling