Brief
Revamp The Beach Club Pattaya, an existing beach club established in 2012 at Pullman Pattaya Hotel G to transform it into a vibrant lifestyle venue for beach lovers.
Solution
The aim is to revive The Beach Club‘s lively beach spirit with animated graphics that can be easily applied to collaterals, merchandise, and interiors. Making it an environmentally friendly brand, using materials such as recycled paper/plastics and biodegradable towels.
Strategy
Reactivate the space, incorporating the new branding to add a strong beach vibe. Weekly routine is offered along with live music.
Scope
Branding
Experience Design
Graphic Guidelines
Advertising
Art Direction
Launching Strategy & Positioning
Media Relations
Content & Storytelling
Website Design
Digital Marketing
Operations Marketing
