Revamp an existing Beach Club established in 2012 at Pullman Pattaya Hotel G to be a lifestyle and vibrant venue for beach lovers.
The aim is to revive the vibrant beach spirit with animated graphics that can be easily applied to collaterals, merchandise, and interiors. Being an environmentally-conscious brand, we use materials such as recycled paper/plastics and biodegradable towels.
Reactivate the space incorporating the new branding to add a strong beach vibe. Weekly routine is offered along with live music.
Launching Strategy & Positioning
Content & Storytelling