The Beach Club

Revamp and reactivate an existing Beach Club

Client: R&B Lab
Location: Pattaya
Delivery: 2019

Brief

Revamp an existing Beach Club established in 2012 at Pullman Pattaya Hotel G to be a lifestyle and vibrant venue for beach lovers.

Solution

The aim is to revive the vibrant beach spirit with animated graphics that can be easily applied to collaterals, merchandise, and interiors. Being an environmentally-conscious brand, we use materials such as recycled paper/plastics and biodegradable towels.

Strategy

Reactivate the space incorporating the new branding to add a strong beach vibe. Weekly routine is offered along with live music.

Scope

Branding
Experience Design
Graphic Guidelines
Advertising
Art Direction
Launching Strategy & Positioning

Media Relations
Content & Storytelling
Website Design
Digital Marketing
Operations Marketing