The Porto Arts Club | YouMakeMe Creative Agency in Portugal

The Porto Arts Club

Porto First Creatives Private Member Club

Client: Probably Permanent
Delivery: Opening 2024
Location: Portugal

Brief

The Porto Arts Club, a newly conceived exclusive members’ club in the heart of Porto set to open in Spring 2024, presented a unique opportunity for YouMakeMe, a creative agency in Portugal. Our task was to create an all-encompassing visual identity embodying the club’s ethos – a fusion of contemporary design, sophisticated residential options, a Private members’ club, and a dining destination. Deliverables for this project included the visual identity and collaterals for the Club and its signature bar – The Blue Bar, whose interior was envisioned by renowned Swiss architects Trix & Robert Haussmann.

Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe

Solution

Our multi-dimensional solution focused on developing a visual identity that reflects the club’s ethos. We started with the main logo, symbolizing a porthole to the world and the social circle of the club, crafted meticulously around the Golden Ratio. The logo’s circle was filled with geometric shapes, each representing the club’s diverse spaces, and an overarching symbol was created by juxtaposing these elements​.

In terms of color, our creative agency chose a palette of three primary blues, complemented by a light color for backgrounds and a very dark grey for text, to enhance the visual appeal and maintain readability. Typography was carefully selected with three main fonts to ensure elegance and readability across all communications​.

Additionally, we developed a pre-opening mobile-friendly website to introduce The Porto Arts Club, its ethos, and its story. The website was designed to be visually engaging, easy to navigate, and responsive across various devices, ensuring an optimal user experience.

Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe

Strategy

The strategy behind the brand development was to craft a visual narrative that resonates with the club’s core values and appeals to a sophisticated audience. Our approach went beyond creating a visual identity; it was about embedding the club’s spirit and location into every branding element.

The pre-opening website was another strategic element. It was crafted to provide a seamless digital experience, introducing potential members and residents to the club’s world. This digital presence was vital in building anticipation and attracting early interest in the club, setting the stage for its successful launch in 2024.

Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe
Creative agency Blue Bar Porto Arts Club You MakeMe

Scope

Logotype
Visual Identity
Content & Storytelling

Brand Implementation
Website Design
Art Direction