The Strand Cruise

The Strand Cruise

The Heritage and Charm of The Strand Hotel, on a Luxury Cruise

Client: The Strand Hotel
Date: 2017
Location: Myanmar


Launching of The Strand Cruise – sailing the Ayeyarwady River, named and styled after its sister property, the luxury heritage hotel The Strand Yangon

The Strand Cruise


The Strand Cruise is a luxury river cruise ship carrying up to 50 passengers in 25 cabin suites along the mystical waterways of Myanmar’s Ayeyarwady River with access to many private moorings close to landmarks along the river. It offers all the features passengers would expect from a Strand product, from flawless service and gourmet a la carte cuisine, to signature elements celebrating the golden age of the Strand. The Strand Cruise operates a schedule of two-, three- and four-night itineraries between the ancient cities of Bagan (UNESCO’s World Heritage) and Mandalay. The ship is enhanced with the latest technology such as individually controlled air conditioning and Wi-Fi from satellite communication for a genuine luxury cruise experience.

The Strand Cruise
The Strand Cruise
The Strand Cruise


Created The Strand Cruise brand identity and universe by seamlessly blending The Strand Yangon’s DNA with marine design elements to offer a marine declination of its sister hotel. The elegant and subtle brand universe of The Strand Cruise ranges from logo creation to commercial documents but also includes branded merchandising items such as branded leather luggage tags, leather travel notebook reminiscing of a bygone era of writers and raconteurs yet fitting the lifestyle of modern-day travellers as well as cultural handicrafts such as paper umbrella and Burmese lacquerware boxes.

The Strand Cruise
The Strand Cruise
The Strand Cruise
The Strand Cruise


Voted 10 best River Cruises by Fodors’ Travel

Myanmar Luxury market leaders

The Strand Yangon Instagram
The Strand Cruise Social Media
The Strand Cruise Instagram
The Strand Cruise social media post
The Strand Cruise social media page
The Strand Cruise
The Strand Cruise
The Strand Cruise
The Strand Cruise
The Strand Cruise | Luxury river cruise in Myanmar
The Strand Cruise furnishings


Experience Design
Graphic Guidelines
Art Direction
Launching Strategy
Operations Marketing
Media Relations

Content & Storytelling
Video And Photography
Social Responsibility Program
Digital Marketing
Website Design