1910
1930
1960
1990
One of the various engraving and representations of The Strand’s Lion found across the property.
The Updated Latest Logo
Brief
Branding upgrade and repositioning of The Strand hotel as a leading heritage hotel in South-East Asia
Solution
The Strand hotel identity revamp and design upgrade by incorporating the latest technology in-room, soft refurbishment of all guest suites, public areas, and restaurants while developing a new wellness area incorporating an outdoor swimming pool, al fresco dining terrace, lush garden, spa rooms, and fitness centre.
Strategy
Enhance the interior design of The Strand hotel by preserving the flagship elements that have made it famous, such as architectural detailing, teak flooring, marble and lacquer furniture and antiques while incorporating a contemporary twist that will return the heritage landmark to its former glory.
Carry out extensive research to redefine an elegant, refined logo and brand identity, unique to the Strand Hotel and immediately identifiable.
Outcomes
Voted Best Luxury Hotel Renovation in 2017
Myanmar Luxury market leaders
Scope
Branding
Experience Design
Graphic Guidelines
Advertising
Art Direction
Launching Strategy
Operations Marketing
Media Relations
Content & Storytelling
Video And Photography
Signage
Social Responsibility Program
Digital Marketing
E-Commerce
Uniforms
Website Design
