The Strand Hotel

"The finest hostelry East of Suez" - John Murray, 1911

Client: The Strand Hotel
Date: 2017
Location: Yangon, Myanmar
The Strand Logo Circa 1930

1910

1930

1960

1990

One of the various engraving and representations of The Strand’s Lion found across the property.

The Updated Latest Logo

Brief

Branding upgrade and repositioning of the hotel as a leading heritage hotel in South-East Asia

Solution

Hotel identity revamp and design upgrade by incorporating the latest technology in-room, soft refurbishment of all guest suites, public areas, and restaurants while developing a new wellness area incorporating an outdoor swimming pool, al fresco dining terrace, lush garden, spa rooms, and fitness centre.

Strategy

Enhance the interior design of the hotel by preserving the flagship elements that have made it famous, such as architectural detailing, teak flooring, marble and lacquer furniture and antiques while incorporating a contemporary twist that will return the  heritage landmark to its former glory.

Carry out extensive research to redefine an elegant, refined logo and brand identity, unique to the Strand Hotel and immediately identifiable.

Outcomes

Voted Best Luxury Hotel Renovation in 2017

Myanmar Luxury market leaders

Scope

Branding
Experience Design
Graphic Guidelines
Advertising
Art Direction
Launching Strategy
Operations Marketing
Media Relations

Content & Storytelling
Video And Photography
Signage
Social Responsibility Program
Digital Marketing
E-Commerce
Uniforms
Website Design