Brief
Developing a rebranding plan, to take Acacia into a more modern direction that’s aligned with their aspirations and how they want to be perceived and positioned.
Defining an engaging and friendly yet professional new brand voice for Acacia that reflects their values and inspires prospective parents to choose Acacia for their children.
Redesigning their logo, website and all collaterals, in order to enhance their brand image and support their expansion by making the branding more cohesive across all the different school locations.
Rolling out this new branding and voice across all channels – brochures, website, enrolment collaterals, etc.
Solution
Competitive research was conducted – from carrying out market research to doing brand & product analysis, to understand customer expectations and define Acacia’s positioning.
The focus was on the production of original, creative, and impactful content that would be equally as attractive for children as for parents and make the brand stand out.
Alongside this, new tone of voice guidelines were established to give Acacia a friendlier edge and better brand recognition but also help them build trust and relevance, in line with their Montessori-based practices and multilingual curriculums.
BEFORE
AFTER
Outcome
Effectively supported Acacia’s expansions plans by unifying all the schools under one brand with a common creative direction and voice, helping them raise awareness of their values and purpose, as well as increasing their visibility and expanding their audience.
Scope
Brand Strategy & Positioning
Brand Voice Development
Logo Design
Digital Marketing Consulting
Art Direction
Graphic Guidelines
Collaterals Design
Interior Design Guidelines
