Brief
Convert an office building into a hospitality concept, taking into account the important new room inventory and inflow of the city in the upscale and luxury segment.
Solution
Create a shared accommodation concept following a 2.0 take on Hostels, allowing to maximize the monetization of each square footage: Hostel G Perth.
Strategy
Develop a design-led and community-driven Hostel offering both shared rooms for up to 4 persons and private guest rooms, with a large bed count to position the hostel as the largest bed provider in the city (292 beds).
Outcomes
Perth Hostel market leader
Voted best Hostel in Western Australia
54% of sales on Direct channels
Scope
Naming
Branding
Experience Design
Advertising
Art Direction
Strategy
Operations Marketing
Media Relations
Investors Relations
Content & Storytelling
Way-Finding And Signage
Space Programming
Community Building
Digital Marketing
E-Commerce
Styling Photography
Website Design
