Expand highly acclaimed American burger brand 25 Degrees Burgers and Liquor Bar to SouthEast Asia and New Zealand.
Adapt the branding of 25 Degrees Burger Bar to cater to patrons in Asia Pacific and capitalise on the US celebrity-endorsed burger joint to position the venues as trendy and gourmet American-style diners.
3 Openings in 6 years
Awarded best burger diners in their city
Graphic Guidelines Rollout
Content & Storytelling
Social Media Strategy