Brief
Open in 1901, by the Sarkies brothers, Aviet, Arshan & Tigran, Sarkies Bar became a renowned Yangon staple for more than a century, hosting patrons ranging from Hemingway, Mick Jagger to world Royalty and Ambassadors.
In 2016, The Strand Hotel needed the aging establishment to be refreshed and refurbished to withstand its reputation.
Solution
Along with the work done on The Strand Hotel, in wanting to stay true to its legacy, Sarkies Bar’s new logo pays homage to the building and its founders.
The offer remains high-end cocktails, but in an updated “smokey/speak-easy” venue. The overall space design was done in collaboration with prestigious architect studio P49.
Strategy
The venue was re-activated through a strong mixology program, featuring bar take-overs showcasing some of Asia’s finest mixologists. Sarkies Bar was given the tools to produce aged cocktails, house-made Rhums, and many custom infusions & oils.
The objective was to revive the space as a select go-to for Yangon’s top-tier patrons.
Reviews
Awarded several times as the best speakeasy and cocktail bar in the city and recognised as the oldest bar in Yangon, running since 1901.
Scope
Branding
Experience Design
Graphic Guidelines
Advertising
Art Direction
Launching Strategy & Positioning
Operations Marketing
Content & Storytelling
Website Design
Digital Marketing
