Brief
Expand the iconic Hollywood Roosevelt brand to Macau
Solution
Adapted The Hollywood Roosevelt storytelling to the Asian market and took a modern take on the iconic brand name to fit in Macau’s contemporary landscape.
Strategy
Launched the Macau Roosevelt through a pro-active partnership, events and media relations campaign focusing on Greater China and South East Asia regions capitalising on the glamorous DNA of Hollywood Roosevelt and the highly acclaimed designer reputation of Gulla Jonsdottir.
Outcomes
Reached 85% occupancy in just 6 months of operations and awarded Best design hotel as well as best Lifestyle hotel in Macau in 2017.
Scope
Branding
Experience Design
Graphic Guidelines
Advertising
Art Direction
Launching Strategy & Positioning
Operations Marketing
Media Relations
Investors Relations
Content & Storytelling
Website Design
Digital Marketing
e-Commerce
Technology Integration
