The Macau Roosevelt

Expand the iconic Hollywood Roosevelt brand to Macau

Client: Hollywood Roosevelt
Delivery: June 2017
Location: Macau, China

Brief

Expand the iconic Hollywood Roosevelt brand to Macau

Solution

Adapted The Hollywood Roosevelt storytelling to the Asian market and took a modern take on the iconic brand name to fit in Macau’s contemporary landscape.

Strategy

Launched the property through a pro-active partnership, events and media relations campaign focusing on Greater China and South East Asia regions capitalising on the glamorous DNA of Hollywood Roosevelt and the highly acclaimed designer reputation of Gulla Jonsdottir.

Outcomes

Reached 85% occupancy in just 6 months of operations and awarded Best design hotel as well as best Lifestyle hotel in Macau in 2017.

Scope

Branding
Experience Design
Graphic Guidelines
Advertising
Art Direction
Launching Strategy & Positioning
Operations Marketing

Media Relations
Investors Relations
Content & Storytelling
Website Design
Digital Marketing
e-Commerce
Technology Integration