Expand the iconic Hollywood Roosevelt brand to Macau
Adapted The Hollywood Roosevelt storytelling to the Asian market and took a modern take on the iconic brand name to fit in Macau’s contemporary landscape.
Launched the Macau Roosevelt through a pro-active partnership, events and media relations campaign focusing on Greater China and South East Asia regions capitalising on the glamorous DNA of Hollywood Roosevelt and the highly acclaimed designer reputation of Gulla Jonsdottir.
Reached 85% occupancy in just 6 months of operations and awarded Best design hotel as well as best Lifestyle hotel in Macau in 2017.
Launching Strategy & Positioning
Content & Storytelling