Brief
Create a hotel brand to serve developers’ interests. With instant brand recognition, scalability and rapid returns. A concept that allows developers to change the use of assets – office to hotel / residential to hotel.
Solution
Develop a non-standardized mid-scale lifestyle hotel brand that fills in market gaps. A highly designed brand with strong appeal for Millennials and Gen Z by working with smaller room sizes allowing competitive rates.
Strategy
A concept integrating instagrammable moments throughout the design, large public areas activated by co-working, locally recognised restaurants and art pop-ups.
G Sessions
A branded bi-annual hotel party taking place at Hotel G properties or restaurants. Lobby spaces are turned into a 1-night interactive event space unlike anything ever seen. More than just another party, each G Session demonstrates a unique & creative aspect that is very specific to the city/hotel where it’s taking place, while reflecting what Hotels G are renowned for: Design, Fashion, Arts, Music, and Culture.
G Talk
A short free seminar created to spread knowledge and inspire people in the city. Taking place once a week at each F&B outlet of Hotels G, a leading Influencer will come to share his/her knowledge in line with topics reflecting Hotels G’s DNA: Fashion, Design, Arts, Music, Entertainment, Travel, F&B, and Culture.
With G Talk, Hotels G becomes a place where communities and knowledge integrate.
Outcomes
10 properties open in less than 9 years
80%+ Occupancy across all the portfolio
Voted best lifestyle hotel brand in Asia
Appeared on BBC world
Scope
Beijing, Bangkok, Yangon, Seoul, Hong Kong, Singapore, San Francisco, Shenzhen, and more…
Branding
Experience Design
Advertising
Art Direction Strategy
Operations Marketing
Media Relations & Investors Relations
Content & Storytelling
Way-Finding And Signage
Restaurant Concepts & Branding
Digital Marketing
Website Design
Styling
E-Commerce
Technology Integration
Photography
