Clara Italian Fine Dining Restaurant

Brief

6 years after establishing Bangkok Italian sensation Sensi, Chef Christian Martena and Maître D’ Clara Del Corso-Martena put their hearts into a new much-awaited culinary venture, aptly named Clara. The duo went on a regional tour to soak up some new flavours, techniques and inspirations, passing by the iconic Strand in Yangon, Myanmar and the Six Senses Koh Samui.

Solution

As an amuse-bouche to the opening of CLARA, a celebration of Italian modern cuisine, Clara and Christian Martena presented “Waiting For CLARA”, a pop-up concept of the upcoming establishment, which opened in Bangkok’s Yen Akat neighborhood at the end of September of 2019.

Strategy

As a first step, the secret pop-up restaurant “Waiting For Clara…” displayed a simple yet elegant 3 dot logo, wax-stamped at the back of a vertical envelope. The envelope symbolized a correspondence as an invitation to an experience, that could be slowly pulled off to reveal, little by little, each dish of the experience.

As a second step, CLARA needed to elegantly stay discreet to blend in designer furniture and art gallery environment. The sealed envelope menu is still a key experience to unveil an always-changing tasting menu. A revisited elegant yet modern font paired with uncommon alignments embodied Chef Martena’s cuisine, twisting Italian gastronomy into modernist dishes.