Brief
6 years after establishing Bangkok Italian sensation Sensi, Chef Christian Martena and Maître D’ Clara Del Corso-Martena put their hearts into a new much-awaited culinary venture, aptly named Clara. The duo went on a regional tour to soak up some new flavours, techniques and inspirations, passing by the iconic Strand in Yangon, Myanmar and the Six Senses Koh Samui.
Solution
As an amuse-bouche to the opening of CLARA, a celebration of Italian modern cuisine, Clara and Christian Martena presented “Waiting For CLARA”, a pop-up concept of the upcoming establishment, which opened in Bangkok’s Yen Akat neighborhood at the end of September of 2019.
As a first step, the secret pop-up restaurant “Waiting For Clara…” displayed a simple yet elegant 3 dot logo, wax-stamped at the back of a vertical envelope. The envelope symbolized a correspondence as an invitation to an experience, that could be slowly pulled off to reveal, little by little, each dish of the experience.
As a second step, CLARA needed to elegantly stay discreet to blend in designer furniture and art gallery environment. The sealed envelope menu is still a key experience to unveil an always-changing tasting menu. A revisited elegant yet modern font paired with uncommon alignments embodied Chef Martena’s cuisine, twisting Italian gastronomy into modernist dishes.
Outcome
Received “The Top 25 Restaurant Awards” of Bangkok in 2021
Scope
Branding
Art Direction
Collateral Design
Graphic Guidelines
Website Design
Digital Marketing Strategy
