Campus Perth has won Best User & Community Experience 2022!
Acacia x YMM
Camille & Dalaya x YMM
Case study: Junio, Kids Club naming & branding
Lily Fu’s, Sukhumvit 11 Rocking Asian Bistro
Kimpton Kitalay Samui x YMM
Marc Bichet
Partner, Chief Strategy Officer
The driving force behind YMM, Marc brings a rare blend of creativity, strategic and analytical thinking to his role as Chief Strategy & Operating Director. With over 15 years of marketing and PR experience across Europe and Asia, including spells with internationally recognized branding agencies and major hospitality firms, he is a master at connecting organisational requirements with innovative solutions.
In his previous Senior Executive roles, Marc was instrumental in the launch of several lifestyle hospitality brands including the development of award-winning lifestyle brand, Hotels G, the revival of luxury brand The Strand in Myanmar, and the launch of high-performance student co-living hubs in Australia, amongst other projects. He has experience stretching across nearly every discipline within the advertising industry; delivering, managing and implementing projects that require not only a deep understanding of brands, businesses, and people, but also of the team and culture required to deliver them.
Always on the hunt for our next exciting endeavor, Marc is a trusted advisor for our clients, and spearheads our business development to welcome new brands to the YMM community. He has advised many of Asia Pacific’s leading hospitality and lifestyle brands on their full marketing strategies, helping to transform their businesses through digital.
Just as comfortable on the decks as he is in the boardroom, he has been known to get the vibe going until the early morning with his DJing skills.
CHARLES HAMELIN
Partner, Chief Creative Officer
An artist and dreamer at heart, Chief Creative Officer, Charles went to business school, and it wasn’t long before he strayed away from the more corporate side of things to pursue his love for the creative realm.
He is an extremely talented and kooky character with a genuine curiosity for all things art, a keen eye for graphic design and photography and a passion for branding. His entrepreneurial spirit and business acumen led him to start his own design studio, offering creative services all the way from NYC to Europe & Asia Pacific, before he joined forces with Marc to found YMM.
He has helped shape YMM into what it is today with a mixture of creative flair, out-of-the-box ideas, and he leads the design team to deliver fit-for-market and aesthetically pleasing solutions for our clients. This commercial consciousness, combined with an innate people intuition and artistic sensibilities, give him a unique knack for developing high-impact visuals.
When he’s not doodling and coming up with crazy logo ideas, you can find him jamming it out with his band or zooming around town on his pink motorbike, wearing his glittery helmet of course.
