Shirley

Brief

The historic Hollywood Roosevelt, sought to open its doors to a new chapter with Shirley Brasserie. YouMakeMe Agency was selected to conceive a brand identity that would reflect the hotel’s glamorous heritage while appealing to a contemporary audience.

The challenge was to encapsulate this duality, creating a brand that would resonate with the discerning tastes of today’s diners and evoke the timeless elegance of Hollywood’s Golden Era.

Shirley Brasserie at The Hollywood Roosevelt

Solution

Our strategy hinged on a deep understanding of the brasserie’s unique positioning. We sought to marry the rich history of the Roosevelt with a fresh, current vibe that would attract and retain a diverse clientele.

To achieve this, we dove into the annals of Hollywood’s glamour, drawing inspiration from its iconic imagery and legendary stories. We then juxtaposed this with modern design principles to create a visual language that is both classic and contemporary.

Our approach was multi-layered, focusing on naming, brand storytelling, visual identity, and a robust marketing strategy that could adapt to the dynamic landscape of the F&B industry.

Strategy

Development of comprehensive brand creation and full roll-out that touched every aspect of the Shirley Brasserie experience.

From the refinement of their product profile to the meticulous crafting of their visual identity, every detail was designed to tell the Shirley story. We developed strategic marketing initiatives for the brasserie’s launch, leveraging both digital and traditional media to generate buzz and build anticipation. This included creating a suite of marketing materials, from menus to digital assets, that spoke to the brand’s elegance and sophistication.

We also provided ongoing F&B marketing consulting, working closely with Shirley’s on-ground marketing team to continuously refine our strategies and ensure the brand’s voice remained engaging and consistent.