Brief
Design and roll out the branding identity and voice from an existing logotype for Bang Bang Burgers. Develop and implement a social media strategy for Bang Bang while curating monthly content.
Solution
In line with the lifestyle positioning of Bang Bang Burgers, elaborated a highly engaging branding, photography, and social media strategy evolving around curated and dynamic content, capitalizing on vibrant colours, user engagement, and a strong voice.
Strategy
Bang Bang Burger’s visual identity is inspired by the fearlessness of athletes, jazz musicians and heroes in b-style movies. Bang Bang Burgers positions itself as a cheeky Sports bar serving audacious burgers. This is reflected in the use of vibrant colors, a bold and engaging tone of voice, and a photography curation that catches references with 70’s-80’s vintage visuals.
Outcome
Opened in March 2021 and able to continue operating through the 3rd wave restrictions thanks to a strong take-away / delivery branding component and a rapid brand spin-off on social media
Scope
Branding development
Graphic Guidelines
Packaging Design
Social Media launching strategy
Voice & Storytelling
Photography & Dynamic Content
