Commissioned to create the full branding, experience design and launching strategy for AndJo, a new boutique Atelier Pâtisserie.
Develop a smooth yet inviting branding to position AndJo as a modern-day pastry Atelier rooted in French style and tradition.
The branding for AndJo combines a bold logo and a custom font inspired by the traditional French pastry shops of the 70s, designed by Léo Bindner & Benjamin Rouzaud, as well as our addition of a smooth yet vibrant pink colour. Special attention was put on the production of the custom packaging allowing full versatility and brand buy-in.
Content & Storytelling