andjo macarons

AndJo. Atelier Pâtisserie

Modern-day pastry Atelier rooted in French style and tradition

Client: AndJo.
Delivery: June 2021
Location : Bangkok

Brief

Commissioned to create the full branding, experience design and launching strategy for AndJo, a new boutique Atelier Pâtisserie.

selection of andjo cakes

Solution

Develop a smooth yet inviting branding to position AndJo as a modern-day pastry Atelier rooted in French style and tradition.

andJo posters
macarons cannelés tarts 7 cakes
andJo employees
traditional cannelés making at andjo

Strategy

The branding for AndJo combines a bold logo and a custom font inspired by the traditional French pastry shops of the 70s, designed by Léo Bindner & Benjamin Rouzaud, as well as our addition of a smooth yet vibrant pink colour. Special attention was put on the production of the custom packaging allowing full versatility and brand buy-in.

Macaron Box Stacked
Macaron Box Branding Top View Open
Macaron Box Branding Top View
AndJo macarons and cannelés in Bangkok
AndJo Bangkok | Macaron Box with Great Branding

Outcome

Opening 09 / 2021

Andjo - atelier patisserie
detaileds pastry andjo
matcha pastry at andjo
cannelés andjo bangkok
pistachio cake at andjo
handful of macarons
lemon pie at andjo
fresh cannelés at andjo
chocolate and nuts cupcakes at andjo
flavourfull cakes at andjo

Scope

Advertising
Videography
Photography
Marketing Consulting
Website

Branding
Art Direction
Collateral Design
Digital Marketing
Content & Storytelling